Next batch: Nov 2Batch fullKottivakkam, OMR + live online

Intellea
+91 74488 48481

Digital Marketing Training in Chennai

  • Learn Essential Digital Marketing Concepts At Intellea Institution.
  • Flexible Learning Options - Weekday, Weekend, and Fast‑Track.
  • Industry‑Aligned Syllabus Updated With the Latest Marketing Practices.
  • Internship Programs Offered to Apply Skills in Live Environments.
4.9 55 Google reviews

500+ trained · 100% placed · 120+ projects built

  • AI powered LMS
  • Live doubt clearing
  • Expert classes
  • Real projects
  • Placement support
  • Global Certificates
Enquire Now Download Brochure

Where alumni work

Intellea alumni work at leading tech companies and growing startups

Our alumni are building successful careers across reputed tech firms and promising startup ecosystems.

Google Cloud logoGoogle CloudMicrosoft logoMicrosoftAmazon logoAmazonIBM logoIBMOracle logoOracleSalesforce logoSalesforceInfosys logoInfosysWipro logoWiproHCLTech logoHCLTechCognizant logoCognizant
Capgemini logoCapgeminiThoughtworks logoThoughtworksHexaware logoHexawareAtos logoAtosFidelity logoFidelityWells Fargo logoWells FargoAmerican Express logoAmerican ExpressBinance logoBinanceZoho logoZohoGoogle logoGoogle

About this course

What You’ll Learn in the Digital Marketing Course in Chennai

Our Digital Marketing Course in Chennai is designed for students, freshers, beginners, and working professionals who want to build practical digital marketing skills. You’ll start with the fundamentals and gradually learn SEO, social media marketing, Google Ads, content marketing, email marketing, and digital marketing analytics. Through instructor-led classes, hands-on exercises, and real-world projects, you’ll learn how to plan campaigns, improve online visibility, generate leads, and measure marketing performance. Mentors will help clarify your doubts, while assignments and assessments help you track your progress. You’ll also receive learning resources, resume preparation support, and mock interview guidance to help you prepare for digital marketing career opportunities. After completing the course, you’ll receive a course completion certificate and placement assistance as per program terms.

Upcoming batches

Pick a Batch that fits your week

Same mentors and the same syllabus in every batch. Fees and EMI options are shared on your free counselling call.

StartsScheduleSeats
Nov 2Monday Morning 2
11:30 AM to 1:00 PM		 Batch full Join waitlist
Nov 2Monday Evening 2
6:30 PM to 8:00 PM		 Batch full Join waitlist
Nov 9Monday Morning 1
9:30 AM to 11:00 AM		 20 seats left Reserve seat
Nov 9Monday Evening 1
4:30 PM to 6:00 PM		 19 seats left Reserve seat

Who Should Take This Course

Is This Course Right for You

Complete Beginners

Start with digital marketing fundamentals, no prior experience required. Learn step by step and build confidence in SEO, social media marketing, content creation, and online advertising.

Level Up Your Marketing Skills

Learn keyword research, Google Ads, social media campaigns, email marketing, and analytics to strengthen your existing marketing skills.

Career Switchers

Develop practical digital marketing skills through hands-on projects and explore new career opportunities in SEO, performance marketing, content marketing, and digital marketing analytics.

Anyone Ready to Learn Digital Marketing

Work on real-world projects, explore industry-relevant tools, and learn to improve online visibility, generate leads, optimize campaigns, and measure marketing performance.

Curriculum

Digital Marketing Training in Chennai Curriculum

Build job-ready digital marketing skills in SEO, social media marketing, Google Ads, email automation, and performance optimization. Learn through hands-on projects and build working applications for your GitHub portfolio.

PHASE 1 · DIGITAL MARKETING FOUNDATIONS

01 Digital Marketing Fundamentals Understand the evolution of digital marketing, channels, and strategy planning.
  • Introduction to Digital Marketing and Its Evolution
  • Traditional Marketing vs. Digital Marketing
  • Digital Marketing Channels and Business Models
  • Customer Journey, Marketing Funnel, and Buyer Personas
  • Marketing Goals, KPIs, ROI, and Campaign Planning
  • Market Research, Competitor Analysis, and Audience Segmentation

Beginner Build: Create a digital marketing strategy for a sample business.

02 Website Development and Landing Page Optimization Learn to design and optimize websites and landing pages for conversions.
  • Domain Names, Hosting, SSL, and Website Structure
  • WordPress and Content Management System (CMS) Fundamentals
  • Website UI/UX, Navigation, and Mobile Responsiveness
  • Landing Page Design, Forms, and Calls to Action
  • Website Speed, Core Web Vitals, and Performance Basics
  • Conversion Rate Optimization (CRO) Fundamentals

Intermediate Build: Plan and optimize a landing page for a digital marketing training course.

03 Search Engine Optimization (SEO) Master SEO techniques to improve visibility and organic performance.
  • Search Engines, Crawling, Indexing, and Ranking
  • Keyword Research, Search Intent, and Keyword Mapping
  • On-Page SEO: Titles, Meta Descriptions, Headings, and URLs
  • Technical SEO: Sitemaps, Robots.txt, Canonical Tags, and Redirects
  • Off-Page SEO: Backlinks, Guest Posting, Digital PR, and Link Quality
  • SEO Audits, Google Search Console, and Organic Performance Analysis

Advanced Build: Conduct a complete SEO audit and optimize a target webpage.

PHASE 2 · CONTENT, LOCAL SEO & PAID ADS

04 Content Marketing and AI Search Optimization Develop content strategies optimized for AI-driven search experiences and conversational queries.
  • Content Strategy, Topic Clusters, and Editorial Calendars
  • Blog Writing, Copywriting, Storytelling, and Content Briefs
  • Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
  • AI Search Experiences, Conversational Queries, and Content Visibility
  • Structured Data, Schema Markup, and Search Result Enhancements
  • AI-Assisted Content Creation, Fact-Checking, and Content Performance

Advanced Build: Create an SEO-focused article optimized for conversational search and AI visibility.

05 Local SEO and Online Reputation Management Boost local visibility and manage brand reputation across search and review platforms.
  • Google Business Profile Setup and Optimization
  • Local Keyword Research and Location-Based Landing Pages
  • NAP Consistency, Local Citations, and Directory Listings
  • Reviews, Reputation Management, and Customer Feedback
  • Google Maps Visibility, Local Competitor Analysis, and LocalBusiness Schema
  • Local SEO Reporting: Calls, Website Visits, and Customer Enquiries

Intermediate → Advanced Build: Develop a local SEO campaign tailored for a Chennai business.

06 Google Ads and Paid Search Marketing Design and optimize paid search campaigns with AI-assisted bidding and conversion tracking.
  • Google Ads Account Structure, Campaigns, and Ad Groups
  • Keyword Match Types, Negative Keywords, and Search Term Analysis
  • Responsive Search Ads, Ad Assets, and Ad Copywriting
  • Bidding Strategies, Budget Planning, and AI-Assisted Campaign Optimization
  • Google Ads Conversion Tracking, GA4 Integration, and Landing Page Relevance
  • Display Ads, Performance Max, Shopping Ads, and AI Max for Search Fundamentals

Expert Build: Launch a Google Ads lead-generation campaign with conversion tracking and GA4 integration.

PHASE 3 · SOCIAL MEDIA, VIDEO & EMAIL MARKETING

07 Social Media Marketing and Meta Ads Plan and execute social media strategies with Meta Ads integration and analytics.
  • Social Media Strategy, Platform Selection, and Content Calendars
  • Facebook and Instagram Organic Marketing
  • Instagram Reels, Stories, Carousels, and Short-Form Video
  • Meta Ads Manager, Campaign Objectives, Audiences, and Placements
  • Meta Pixel, Conversions API, Retargeting, and Conversion Measurement
  • Social Media Analytics, Creative Testing, and Campaign Optimization

Intermediate → Advanced Build: Plan a 30-day Instagram campaign and create a Meta Ads campaign structure.

08 Video Marketing, Influencer Marketing, and Community Building Leverage video and influencer strategies to grow brand reach and community engagement.
  • Video Marketing Strategy, Scriptwriting, and Storyboarding
  • YouTube SEO: Titles, Descriptions, Thumbnails, and Playlists
  • Video Editing, Captions, Hooks, and Content Repurposing
  • Influencer Marketing, Creator Partnerships, and Campaign Briefs
  • Community Management, Social Listening, and Brand Reputation
  • Video and Influencer Performance: Reach, Watch Time, Engagement, and Conversions

Advanced Build: Produce a short-form video campaign with an influencer collaboration plan.

09 Email Marketing, CRM, and Automation Design automated email workflows and integrate CRM pipelines for lead nurturing.
  • Email Marketing Fundamentals, List Building, and Consent
  • Email Design, Personalization, Segmentation, and Deliverability
  • Automated Workflows: Welcome Sequences, Nurture Emails, and Abandoned Carts
  • Email Marketing Platforms: Mailchimp and HubSpot
  • CRM, Lead Scoring, Sales Pipelines, and Follow-Up Automation
  • A/B Testing, Email Performance Metrics, and Campaign Optimization

Expert Build: Create an automated email sequence and a basic CRM lead pipeline.

PHASE 4 · ANALYTICS, PERFORMANCE & CAPSTONE

10 Web Analytics, Tracking, and Conversion Optimization Measure marketing performance with GA4, GTM, and CRO strategies.
  • Google Analytics 4 (GA4) Setup, Events, and Key Events
  • Google Tag Manager, Tracking Tags, and Conversion Measurement
  • UTM Parameters, Campaign Attribution, and Traffic Source Analysis
  • Google Search Console Performance Reports and Search Analytics
  • Looker Studio Dashboards, KPI Scorecards, and Automated Reporting
  • CRO, A/B Testing, Funnel Analysis, and Marketing Performance Measurement

Advanced Build: Create a marketing analytics dashboard with traffic, leads, conversions, and KPIs.

11 E-commerce, Affiliate Marketing, and Advanced Performance Marketing Design integrated e-commerce and affiliate campaigns with profitability analysis.
  • E-commerce Marketing Strategy, Product Pages, and Customer Journeys
  • Google Merchant Center, Product Feeds, and Shopping Campaign Fundamentals
  • Remarketing, Customer Retention, and Repeat-Purchase Strategies
  • Affiliate Marketing, Referral Programs, and Partnership Campaigns
  • Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and ROAS
  • Integrated Campaign Budgeting, Attribution, and Profitability Analysis

Expert Build: Develop an e-commerce marketing plan with acquisition, retention, and performance measurement.

12 AI Marketing Tools, Capstone Projects, and Career Preparation Apply AI tools in integrated campaigns and prepare for career opportunities.
  • AI Tools for Marketing Research, Content Creation, and Campaign Planning
  • Marketing Automation, Workflow Integrations, and AI-Assisted Reporting
  • Privacy, Consent, Data Protection, Copyright, and Responsible AI Use
  • Integrated Digital Marketing Campaign: SEO, Ads, Social Media, and Email
  • Portfolio Development, Case Studies, Client Proposals, and Reporting
  • Digital Marketing Interviews, Freelancing, Certifications, and Career Planning

Capstone Build: Deliver a complete digital marketing campaign with portfolio-ready documentation and career preparation.

Toolset

Tools & Technologies Covered in Our Digital Marketing Course

Google Ads
Canva
MailChimp
Ahrefs
Google Analytics

Projects

What You’ll Build with Digital Marketing Training in Chennai

You’ll build working projects from the ground up, apply the concepts you learn, and add each completed project to your GitHub portfolio.

Project 1

Email Marketing Automation Project

Design responsive email templates and segment audiences based on interests, engagement, and behavior. Conduct A/B testing on subject lines and content to improve open rates, click-through rates, conversions, and campaign ROI.

Project 2

AI Search Optimization (GEO/AEO) Project

Optimize website content for AI-powered search experiences like Google AI Overviews and conversational search platforms. Research conversational queries and long-tail keywords, then create helpful content with clear headings, and concise answers.

Project 3

Google Ads Lead Generation Campaign

Create a mobile-friendly landing page with a clear call to action and enquiry form. Configure conversion tracking using Google Ads and GA4, then evaluate CPL, conversion rate, and lead quality to optimize campaign performance and advertising ROI.

Project 4

Instagram Reels Marketing Campaign

Develop a consistent content calendar and test creative formats, topics, and publishing times. Use Instagram Insights to evaluate reach, watch time, shares, saves, profile visits, and follower growth, then refine the content strategy based on audience.

Project 5

Digital Marketing Analytics Dashboard Project

Create KPI scorecards and charts for traffic, conversion rate, CPA, CPL, and ROAS. Configure supported data connections and schedule automated report delivery to keep clients and stakeholders informed about marketing results.

Your Course Trainers

Guidance From Trainers With Real-World Experience

Faizal Ahmed

Faizal Ahmed

Industry Mentor

Ex‑Fidelity industry expert and technical trainer specialising in Python, SQL and Azure data engineering with Data Factory, Databricks and PySpark. Focused on practical, industry‑oriented learning through real‑time examples and projects.

  • Python
  • SQL
  • Azure Data Factory
  • Azure Databricks
  • PySpark
Hemalatha S

Hemalatha S

Industry Mentor

Industry expert and technical trainer specializing in AI, Python, SQL, and Data Analysis, with corporate training experience and a strong focus on practical, industry‑oriented learning through real‑time examples and projects.

  • Python
  • SQL
  • Data Analysis
  • AI/ML
  • Data Structures & Algorithms
Manoj D

Manoj D

Data Engineering Mentor

Passionate about Data Engineering and AI/ML, with hands‑on experience in Python, SQL, Data Analytics, and modern data technologies. Helps learners understand concepts through practical, industry‑oriented training.

  • Python
  • SQL
  • Data Engineering
  • AI/ML

Certification

Digital Marketing Course Certification

  • Verified Certificate

    Unique certificate ID that can be used to verify your credentials.

  • Shareable Credential

    Add your certificate to LinkedIn, your resume, or professional portfolio.

  • Based on Course Completion

    Earn your certificate after completing the required learning and project requirements.

Placement

Digital Marketing Training Placement Assistance

Digital Marketing Training Placement support continues even after your learning modules are complete, helping you strengthen your resume, present your projects, prepare for interviews, and pursue relevant job opportunities.

500+Trained
100%Placed
120+Projects built
Talk to a placement counsellor

Your road to the offer

  1. 1

    Resume built around your projects

    Rewritten around the work in your portfolio, not a generic template.

  2. 2

    Mock interviews with working mentors

    The technical and HR questions you will actually be asked, rehearsed until they are easy.

  3. 3

    Referrals to our hiring partners

    Your portfolio goes in front of companies hiring for these roles.

  4. 4

    Offer in hand? We stay until you join

    Negotiation guidance and joining support.

  5. Hired

Skills You’ll Gain from Digital Marketing Training in Chennai

By the end, you can do this

  • Develop digital marketing strategies based on business goals, target audiences, and measurable KPIs.
  • Create user-friendly landing pages and optimize websites to improve user experience and conversions.
  • Measure campaign performance using CTR, CPC, CPL, CAC, conversion rate, and ROAS metrics.
  • Use AI tools for content research, campaign planning, reporting, and marketing workflow automation.
  • Create social media content calendars, manage social media platforms, and execute Instagram Reels campaigns.
  • Build Facebook and Instagram advertising campaigns, target relevant audiences, test creatives, and optimize results.
  • Develop SEO-friendly blogs, social media posts, email content, advertisements, and persuasive landing page copy.
  • Set up email marketing campaigns, audience segmentation, automated workflows, and CRM-based lead follow-ups.
  • Analyze website traffic, user behavior, and conversions using Google Analytics 4, and Google Search Console.
  • Build a digital marketing portfolio and develop practical skills for digital marketing jobs, freelancing, and agency work.

Job roles & salary

Where this takes you

Learn practical skills and explore job roles that match your interests. Discover salary opportunities and take your first step toward a successful tech career.

Digital Marketing Executive

Execute digital marketing campaigns, manage online channels, and support SEO, and content marketing,

SEO Specialist

Conduct keyword research, optimize website content, perform SEO audits, and improve organic search visibility.

Social Media Marketing Specialist

Plan social media content, manage brand accounts, create campaigns, and analyze audience engagement.

Google Ads / PPC Specialist

Manage paid advertising campaigns, optimize budgets, track conversions, and improve return on ad spend.

RoleFresher (0–2 yrs)Mid (2–5 yrs)Senior (5+ yrs)
Digital Marketing Executive₹2–4 LPA₹4–7 LPA₹7–12+ LPA
SEO Specialist₹2.5–4 LPA₹4–8 LPA₹8–15+ LPA
Social Media Marketing Specialist₹2.5–4.5 LPA₹4–8 LPA₹8–14+ LPA
Google Ads / PPC Specialist₹3–5 LPA₹5–10 LPA₹10–18+ LPA

Video stories

Hear it from our learners

Real learners on what changed for them after Intellea.

Intellea learnerWhy I chose Intellea for Data Engineering
Sudesh KumarFrom B.Tech IT graduate to Data Engineering
HariFrom a career gap to practical learning
Rahim BashaFrom AI/ML student to internship
Muruga VigneshFrom zero coding to an IT internship
UmaFrom BCA graduate to a Data Science & AI career
Yasin RajFrom AI learner to AI builder
JohnsonFrom aspiring IT professional to intern
Fiona & RionaTwin sisters who chose Intellea for AI
VijayFrom confused fresher to a 9 LPA placement
SwethaFrom engineering graduate to IT professional
GunaleshFrom ECE graduate to IT professional

Learner stories

In their own words

Harish

★★★★★

The course is simple to follow and matches exactly what companies look for. The mentors guide you through every single step patiently.

Google review

Oviiyaa Chandrasekar

★★★★★

The internship support here is the real deal. You get to work on practical tasks that help you understand how IT companies actually operate.

Google review

Kanagapriya

★★★★★

A fantastic starting point for college graduates near Karapakkam. They turn confusing coding theories into simple logic anyone can understand.

Google review

Harikrishnan K

★★★★★

Learning at intellea IT company internship is exceeded my expectations and feels too confidence. The experienced trainers explained every topic with practical examples and industry insights. The AI-powered learning portal made it easy to revise concepts and practice anytime. The real-time projects improved my technical skills, problem-solving ability, and confidence. I highly recommend intellea to anyone looking for a software training institute in Chennai.

Google review

Mehshan Khan

★★★★★

I enrolled at INTELLEA to gain practical IT skills. The placement support, resume guidance, and mock interviews prepared me well for job opportunities. The real-time projects improved my technical skills, problem-solving ability, and confidence. The experienced trainers explained every topic with practical examples and industry insights. If you want practical learning and industry-ready skills, INTELLEA is an excellent choice.

Google review

Lamia Luqman

★★★★★

My friend referred me to this course, and It completely changed my Skills. The trainers are people with experience from Fidelity and Amazon.

Google review

Abu Baker

★★★★★

The internship certificate and real-world project validation gave a massive boost to my otherwise empty resume.

Google review

Read more learner stories →

FAQ

Common Questions About the Digital Marketing Course in Chennai

Why should I choose Intellea for Digital Marketing Training in Chennai?

Intellea offers industry-aligned Digital Marketing training in Chennai with hands-on learning and expert mentorship. Our curriculum covers SEO, social media, and analytics to ensure you are completely job-ready from day one.

How much does the Digital Marketing course cost?

Our Digital Marketing course is affordably priced with flexible EMI options to suit every student's budget. Please contact our advisor for the latest fee structure and exclusive early-bird discount details.

Who is my Digital Marketing trainer and how are they selected?

Our trainers are seasoned industry professionals with years of real-world Digital Marketing campaign experience. They are rigorously selected based on their domain expertise, teaching ability, and proven industry track records.

What are the training modes available for the Digital Marketing course?

We offer flexible training modes including interactive live online classes and offline classroom sessions in Chennai. You can choose the mode that best fits your schedule while receiving the same high-quality instruction.

What real-world projects are included in the Digital Marketing course?

You will work on live projects like SEO audits, social media campaigns, and Google Ads management. These hands-on projects help you build a strong portfolio to showcase your skills to potential employers.

What is the duration of the Digital Marketing course?

The comprehensive Digital Marketing course typically spans 3 to 4 months, depending on your chosen batch type. This duration ensures thorough coverage of all modules while allowing ample time for practical, hands-on practice.

What if I miss a Digital Marketing training session?

All sessions are recorded and uploaded to our student learning portal for you to review at your convenience. You can also attend a makeup class with another batch or get one-on-one doubt clearance from our trainers.

Does Intellea provide placement assistance after completing the Digital Marketing course?

Yes, we provide dedicated placement assistance, including resume building, mock interviews, and direct job referrals. Our strong network of hiring partners in Chennai actively seeks our certified Digital Marketing graduates.

Is the Digital Marketing certification worth it?

Absolutely, our certification is highly recognized by top companies and validates your practical marketing skills. It significantly boosts your resume, giving you a strong competitive edge in the fast-growing digital job market.

How can I contact the Intellea course advisor?

You can directly call our course advisor at +91 74488 48481 for immediate assistance and personalized guidance. Alternatively, share your queries via email at info@intelleatech.com, and we will get back to you promptly.

Keep exploring

More career-focused tracks

See all 19 courses
👋 Let's talk

Not sure where to start?

Talk to a counsellor about the right course, batch timings, fees, projects and placement support.